The Business Blueprint - How to Start a Successful Lash Product Line
If you want to build a successful lash product line and brand, my Business Branding Blueprint Ebook (250+ pages) is here to guide you through every step. Learn how I scaled my small business from an initial $500 investment in inventory to over $100k in just one year and counting. Please note, the information in this ebook can be applied to other niches.
Topics Include:
Lash Market Analysis & Research, Factors Affecting Growth, Factors Driving Growth
Defining your Niche
Different Niches in the False Lash Industry, Different Niches in the Lash Extensions Industry, Defining Your Niche, Target Customers for Each Niche
Mission Statement
Crafting a Mission Statement, Business Values, Unique Selling Proposition, Brand Identity
Branding Elements
Brand, Branding, Brand Identity, Buyer Personas, Logo, Design, Typography, Colour Palette, Form & Shape, Brand Voice, Digital Presence and Website
Sourcing Quality Products
How to Select a High Quality Vendor, Quality Control, Building a Relationship with your Vendor, Supplier Terms, Private Labelling, Inventory Investment
Pricing Strategies
Types of Profit Margins, Different Types of Pricing Strategies, External Factors into Pricing, Case Study Pricing Examples, Average Order Value
Sales Funnel
Stages in a Sales Funnel, Importance of a Sales Funnel
Marketing Strategies
Types of Marketing (Social Media Marketing, Content Marketing, Email, SMS, Influencer Marketing, SEO Marketing, Public Relations), Viral Analytics Case Studies, Instagram & Reel Virality, Types of Video Hooks & Ideas
Personal Branding
Executing Personal Branding for Your Business, Importance of Personal Branding, Personal Branding Case Studies
Email & SMS Marketing
Building a Sales Funnel by Utilizing SMS & Email Marketing, Flow Automation, Email & SMS Marketing Apps
Developing your Website on Shopify
Domain, Website Host, Website Design, Legal Policies, Payments, Products, Shipping, Pricing, Costs, SEO Optimization, Launch, Promote, Monitor
Shipping Fundamentals
Elements of Shipping, Rates, Insurance & Tracking, Potential Shipping Problems & Solutions, Shipping Policies, Taxes & Duties, Shipping Materials, Shipping Supply Vendors
Must Have Applications for Shopify
Overview of Shopify Applications that Convert Sales, Benefits
Must Have Editing Apps for Social Media
Editing Applications for Social Media Content Creation, How to Edit Product Photos
Challenges & Set Backs
Chargebacks, Preventing Chargebacks, How to Protect Your Business, Shopify Fraud Analysis Overview, Chargeback Case Studies & Lessons
Small Business Legal Aspects
Business Legal Aspects in Canada & America, Types of Businesses, Taxes, Rules & Regulations
Business Plan
How to Craft Your Business Plan